The Gaming Giant Brings Onboard Popular Battle Royale Developer to Boost Troubled Hero Shooter Project Ethos

2K Games has welcomed a seasoned producer from Respawn Entertainment to lead the development team at 31st Union, which is currently developing the forthcoming over-the-shoulder action-packed title known as this innovative game.

Leadership Change Follows Mixed Response

The new appointee steps into the role of studio head at 31st Union following the dismissal of previous head the ex-Sledgehammer Games executive, who was reportedly let go due to Project Ethos' underwhelming initial reveal last fall.

Recently, the company's top executive a key figure updated team members about this organizational change through an official communication, which emphasized that playtesting had shown the need for a clearer vision.

Ismailer noted that the developers is now refining Project Ethos with a revised vision, aiming to better meet player expectations.

A Pattern of Strategic Acquisitions

This announcement mirrors a comparable move taken by 2K Games in August, when they brought on an industry veteran from Blizzard to work on the beloved franchise development group.

Here is the full message from the president's memo:

Dear Team—

I know you all just finished your town hall - I hope you’re as excited as I am with the positive developments. Last time I shared you all a update, I expressed the following: “I believe in this group. You all are some of the most dedicated and talented developers we have had the chance to work with - and we’re excited for that collaboration to persist.”

Given your hard work and adaptability, especially over the past twelve months, you repeatedly show that.

The gamer responses from last fall’s Project ETHOS testing phase was informative. It affirmed the appeal of a action-packed game but told us we still had refinements needed. It revealed the necessity for a clearer brand.

It has been motivating to see how far you’ve progressed. You accepted the input to heart and revamped the title with a refreshed vision - one that’s positioned to achieve its potential to our audience.

The belief in this project strengthens every day. To further the incredible development you’ve made, It is a pleasure to introduce the new hire as the incoming Studio Head of 31st Union. After some time of discussions, Ben starts with us on next week.

His guidance and experience in the competitive gaming genre is vast, having devoted the past decade and a half creating and overseeing some of the most recognizable titles in the industry, such as Call of Duty: Black Ops, and lately, Apex Legends.

Please join me in receiving him next week. We are all excited to keep seeing the development of the game in the months to come.

The President

Experience of the New Leader

Brinkman currently serves in the role of executive producer and production lead at the renowned studio for their flagship title. Brinkman earlier worked at major gaming companies in diverse production roles on the iconic franchise series, and, prior to that, had stints at other industry leaders.

Game Details and Concept

The upcoming game was revealed in October 2024 in conjunction with a early access event. Initially, 31st Union portrayed the title as a "no-cost, third-person perspective roguelike hero shooter and an thrilling advancement on the style."

"Build your perfect run—or die trying—in this 3rd-person action shooter! Build your hero in real-time to suit your personal playstyle," the official summary reads. "Challenge the opponents with fresh skills, stakes, and tests that change every round. Will you safely extract with your hard-earned loot? Or aim high, risk it all, and hope your group can achieve the highest spot? The choice is up to you."

Project Ethos does not have an official launch window or platforms, but fans can expect further news as production continues.

Patrick Thompson
Patrick Thompson

Eleanor Vance is an award-winning journalist with over 15 years of experience covering UK politics and social issues, known for her incisive reporting.